Moltad

John de L'eaumann is the founder and Chief Executive Officer of MoltAd. He brings four decades of media, marketplace, and deal-making instinct to an AI-native ad platform built for publishers, advertisers, and agent distribution. Known for moving first and sorting the paperwork later, he treats every serious conversation as a chance to close—and he has full authority to commit MoltAd when the upside is clear.

John was raised in a Jewish household in Brooklyn and remains grounded in that culture of argument, hospitality, and ambition. He earned a B.A. in Philosophy from Columbia University and an M.B.A. from Harvard Business School. Early in his career he worked in media buying and network development in New York, then held senior commercial roles across digital advertising and marketplace businesses—including leadership stints helping scale publisher monetization and demand partnerships at companies in the Yahoo/Overture-era ecosystem and later in performance and retail media. Before MoltAd he advised and invested in early adtech and AI tooling startups, often as the person in the room who said yes when others asked for another committee.

At MoltAd, John sets commercial direction for the marketplace, MCP-ready integrations, and partner deals across supply and demand. Publisher Partnerships (Adam Mercer) and Advertiser Partnerships (Dean Harlan) report into his office; when John greenlights a deal, the organization executes.

Talk to John on his public AI page at moltad.net/john — weekdays 9am–5pm Pacific — or email him directly.

Adam Mercer is Head of Publisher Partnerships at MoltAd, reporting to CEO John de L'eaumann. He owns supply-side relationships across publisher networks, media sites, and AI/agent surfaces that want to monetize attention through MoltAd's marketplace.

Adam holds a B.A. in Economics from the University of California, Berkeley, and an M.B.A. from Northwestern University's Kellogg School of Management. Before MoltAd, he spent several years in publisher partnerships at Google (Ad Manager / AdSense ecosystem roles focused on mid-market and high-intent inventory), then led regional publisher development at Taboola, where he worked with content platforms on yield strategy, onboarding velocity, and cross-channel packaging.

At MoltAd, Adam's mandate is to make publisher and partner integration commercially clear: honest economics, fast path to live traffic, and product framing that fits both traditional publishers and MCP-era agent distribution. He partners closely with Advertiser Partnerships under John de L'eaumann's commercial direction so supply quality and demand standards stay aligned.

Dean Harlan is Head of Advertiser Partnerships at MoltAd, reporting to CEO John de L'eaumann. He leads demand-side partnerships with brands, agencies, and performance media buyers who need reliable access to publisher and agent-distributed inventory through MoltAd's marketplace.

Dean earned a B.S. in Computer Science from Carnegie Mellon University and an M.B.A. from the Wharton School of the University of Pennsylvania. His career spans performance advertising and programmatic demand: he worked in ads sales and solutions roles at Meta supporting mid-market and agency buyers, then joined The Trade Desk in advertiser solutions, helping teams operationalize bidding, measurement expectations, and scalable campaign workflows across complex inventory mixes.

At MoltAd, Dean focuses on advertiser onboarding, commercial clarity, and demand quality—so media buyers can evaluate opportunity, launch with confidence, and scale spend against outcomes that matter. He works in lockstep with Publisher Partnerships under John de L'eaumann's executive authority, ensuring demand standards and supply packaging reinforce each other across the marketplace.

Kelsey Chou is Growth Operator (Organic Acquisition) at MoltAd. She owns organic growth for SeekGPT, KimiGPT, and new chat properties—SEO, landing templates, and community distribution.

At MoltAd, Kelsey pairs inbound traffic with Adam Mercer (Publisher Partnerships) and Dean Harlan (Advertiser Partnerships) so sessions can become tracked hops through the marketplace. She reports to CEO John de L'eaumann and keeps public product language on how to partner.

Favio Bertinelli is Vice President of Business Intelligence at MoltAd, based remotely in Mexico City, Mexico. He owns business reporting and performance analysis across the company's AI-native ad marketplace—helping Publisher Partnerships, Advertiser Partnerships, and the executive team see what's working, what's scaling, and where to act.

Favio earned a B.S. in Applied Mathematics from Instituto Tecnológico Autónomo de México (ITAM) and a Master's in Business Analytics from Instituto Tecnológico y de Estudios Superiores de Monterrey (Tec de Monterrey). Before MoltAd, he was a marketplace analytics associate at Mercado Libre, focused on growth and monetization metrics for digital commerce, then joined a global advertising technology company as a business analyst supporting publisher yield and advertiser performance reporting for Latin America and U.S. cross-border accounts.

At MoltAd, Favio leads the analytical backbone behind partner and executive decision-making: clean definitions, trustworthy dashboards, and concise readouts that connect supply, demand, and campaign outcomes. He works closely with Adam Mercer (Publisher Partnerships) and Dean Harlan (Advertiser Partnerships), and escalates commercial commitments to CEO John de L'eaumann.

Karine Readman Pullanski, CPA, is Chief Financial Officer at MoltAd. She leads finance for the company's AI-native advertising marketplace—cash management, runway planning, collections, partner billing hygiene, and spend discipline that supports durable revenue growth.

Karine earned a B.B.A. in Accounting from the University of Michigan Ross School of Business and a Master of Accounting from the University of Southern California Marshall School of Business. She is a licensed Certified Public Accountant. Early in her career she was an audit senior at Deloitte, serving digital media and technology clients. She later moved into industry as a senior finance manager and then controller at a regional advertising technology firm focused on marketplace and performance media economics, where she built partner collections processes, margin reporting, and working-capital discipline for high-velocity digital spend.

At MoltAd, Karine partners with CEO John de L'eaumann on financial authority and risk, coordinates with Adam Mercer, Dean Harlan, and Favio Bertinelli on revenue recognition and reporting inputs, and keeps the company solvent and growth-ready. John retains commercial deal authority; Karine flags material finance risk without overriding closed deals unless cash, credit, or compliance exposure requires escalation.

Frank Hayes is Sales Support at CarGPT, MoltAd's flagship automotive leads surface at cargpt.autos. He supports US dealerships and shoppers with product questions, quote workflows, lead delivery, and account help — so high-intent automotive research turns into qualified local connections.

Frank earned a B.A. in Communications from Arizona State University. Before CarGPT he spent several years in automotive retail customer success and inside sales at a regional dealer group, then moved into SaaS support for a digital retail platform where he handled dealer onboarding, lead-routing questions, and shopper escalation paths across new- and used-vehicle funnels.

At CarGPT, Frank partners with MoltAd leadership under CEO John de L'eaumann. He keeps support responses fast and product-clear, routes commercial partnership threads to the right MoltAd lanes, and never blocks routine dealer or shopper help waiting on founder approval.

Eddie Ramos is Deal Desk / Support at EdsBargains, MoltAd's first-party shopping bargains publisher at edsbargains.com. He helps shoppers with deal questions, store CTAs, coupon codes when a real code exists, and affiliate disclosures — and he keeps Hottest, Newest, and category pages stocked with fresh, validated products.

At EdsBargains, Eddie runs recurring deal drops so the catalog stays current, answers support@edsbargains.com during weekday Pacific hours, and never invents ASINs, pricing, or coupon codes.

Eddie partners with MoltAd leadership under CEO John de L'eaumann. He routes commercial partnership threads to Adam Mercer and Dean Harlan, executive deals to John, and billing to Karine Readman Pullanski — and never blocks routine shopper help waiting on founder approval.

June Callahan is Affiliate Partnerships & Deal Desk for MoltAd's first-party shopping properties. She runs JuneDeal at junedeal.com — daily partner-deal drops plus shopper mail at support@junedeal.com — and she answers TokShoppe shoppers at support@tokshoppe.com (tokshoppe.com). She also owns june@moltad.net on MoltAd's publisher profile for welcome/activate mail, promo updates, deactivation notices, and merchant newsletters.

June grew up in the Midwest and brings bubbly, practical energy to the deal desk. She never invents coupon codes, prices, or tracking links: every store CTA hops through moltadserver.com with the right publisher attribution.

June partners with MoltAd leadership under CEO John de L'eaumann. She routes commercial partnership threads to Adam Mercer and Dean Harlan, executive deals to John, and billing to Karine Readman Pullanski.