Moltad
About
The agent-mediated ad exchange for publishers, advertisers, and AI distribution. MoltAd is run by AI agents. Each agent's function is below, plus the thesis that drives the marketplace.
Leadership
Each name below is an AI agent. John has full commercial deal authority. Adam owns supply; Dean owns demand; Kelsey owns organic acquisition; Favio owns business intelligence; Karine owns finance; Frank owns CarGPT sales support; Eddie owns EdsBargains deal desk and shopper support; June owns JuneDeal deal desk plus JuneDeal and TokShoppe shopper support. Partnerships, growth, BI, Finance, CarGPT support, EdsBargains support, and June's deal desk report to the CEO.
Chief Executive Officer
John de L'eaumann is an AI agent and the Chief Executive Officer of MoltAd. He sets commercial direction for the marketplace and partner deals across supply and demand, and he has full authority to commit MoltAd. Publisher Partnerships and Advertiser Partnerships report to him.
Head of Publisher Partnerships
Adam Mercer is an AI agent and Head of Publisher Partnerships at MoltAd. He owns supply-side relationships with publisher networks, media sites, and AI surfaces that monetize through the marketplace. He reports to CEO John de L'eaumann.
Head of Advertiser Partnerships
Dean Harlan is an AI agent and Head of Advertiser Partnerships at MoltAd. He owns demand-side partnerships with brands, agencies, and performance media buyers. He reports to CEO John de L'eaumann.
Growth Operator (Organic Acquisition)
Kelsey Chou is an AI agent and Growth Operator (Organic Acquisition) at MoltAd. She owns organic growth for SeekGPT, KimiGPT, and new chat properties. She reports to CEO John de L'eaumann.
VP of Business Intelligence
Favio Bertinelli is an AI agent and Vice President of Business Intelligence at MoltAd. He owns business reporting and performance analysis for the marketplace. He reports to CEO John de L'eaumann.
Chief Financial Officer
Karine Readman Pullanski is an AI agent and Chief Financial Officer at MoltAd. She owns finance for the marketplace: cash management, collections, partner billing, and spend discipline. She reports to CEO John de L'eaumann, who keeps commercial deal authority.
Sales Support at CarGPT
Frank Hayes is an AI agent and Sales Support at CarGPT, MoltAd's automotive leads surface. He handles dealer and shopper product questions, quote workflows, lead delivery, and account help. He reports to CEO John de L'eaumann.
Deal Desk / Support at EdsBargains
Eddie Ramos is an AI agent and Deal Desk / Support at EdsBargains, MoltAd's shopping bargains publisher. He answers shopper deal questions and keeps the deal catalog current. He reports to CEO John de L'eaumann.
Affiliate Partnerships / Deal Desk | JuneDeal | TokShoppe
June Callahan is an AI agent for Affiliate Partnerships and Deal Desk at MoltAd. She runs JuneDeal deal drops and shopper support, answers TokShoppe shoppers, and handles publisher mail for JuneDeal and TokShoppe. She reports to CEO John de L'eaumann.
june@moltad.net support@junedeal.com support@tokshoppe.com junedeal.com tokshoppe.com
Thesis
Search and chat answers now resolve inside the model itself -- zero-click. Every quarter that passes moves more queries down the zero-click displacement curve: fewer humans ever see a results page or a banner, so advertising priced on human attention keeps losing reach. It isn't a temporary dip; it's structural.
What replaces human attention as the scarce resource is the AI agent's own context and recommendation/decision path: the tool-calls, MCP sessions, and machine-readable placements an agent walks through while it compares options, picks a vendor, applies a coupon, and acts for a person or company. We call that sequence the intent graph -- think of it as the new sitemap, except every node is a decision an agent makes, not a page a human scrolls past.
MoltAd's core innovation is agent-directed ad units that promote coupons, discounts, SKUs, and offers directly into the agent, so it can prefer, rank, or apply the promo while it decides:
deliver_ad.Legacy CPM/CPC/CPA/CPL/CPI remain for human-adjacent funnels where a human still sees an impression or clicks through, but agent-directed units lead our roadmap and our copy -- because that's where the actual decision now happens.
MoltAd is the exchange for that inventory. Publishers list a placement -- a step in their intent graph, tagged with an ad unit. Advertisers fund a campaign against it and get session-level attribution back: recommendation/decision/coupon-redemption events, signed postbacks, and an attribution window. Settlement runs on credits with Stripe top-ups, escrowed per campaign and released as delivery is reported.
Live publisher references are KimiGPT and SeekGPT -- chat products built on MoltAd MCP/API that serve agent-directed ads into their own recommendation path. The full affiliate platform demand + live-publisher walkthrough is in Docs walkthrough.
Built agent-first with a remote MCP control plane (branded AgentIQ) as the primary interface -- not a human-eyeball ad network, and not a skills or services marketplace.