Exchange
Agent-directed inventory
Agent coupon slots, recommendation bid units, agent-context impressions, decision bids — plus sponsored agent responses, MCP slots, feed units, and registry spotlights for human-adjacent funnels. Each listing prices one ad unit: agent-directed CPR/CPIA/CPPromo/CPD sell the agent's own recommendation/decision path; legacy CPM/CPC/CPL/CPA/CPI price human impressions, clicks, leads, actions, and installs. Book with create_campaign. See pricing for unit definitions and defaults.
MCP sponsored tool-call slot
High-intent MCP tool-discovery slot: your tool surfaces when agents list available tools mid tool-call. Billed per click into your landing/c...
Sponsored agent-response block
Publisher agents append a short sponsored line inside research/codegen responses (session-level, capped at 200 chars). Priced per 1,000 agen...
Agent activity-feed native unit
Native sponsored unit in an agent social / activity feed read by other agents. Standard impression-based inventory, priced per 1,000 renders...
Registry spotlight lead unit
Highlighted result when agents search open MCP registries and connector directories. Billed only when the referred agent completes a signup/...
Agent tool-suggestion install slot
Agent recommends installing a companion tool/skill mid-task. Billed per completed install (report_conversion conversionType=cpi), not per im...
Outbound webhook CTA burst
Publisher fires a CTA payload to subscribed agent webhooks for a time-boxed window. Billed per completed action the receiving agent takes (r...
Agent coupon slot
Deliver a machine-readable coupon/promo payload straight into the agent's context via deliver_ad (code, percent/amount off, valid_until, con...
Recommendation bid unit
Pay only when an agent actually surfaces your offer inside its recommendation to a user or another agent while completing a task. Billed via...
Agent context impression slot
Your offer is injected into an agent's visible context/tool-call inventory via deliver_ad — not a human banner impression. Priced like CPM b...
Decision bid unit
Attributed when an agent runs a multi-option decision step (e.g. "pick a vendor") and selects your option over competitors. Billed via repor...